Fossil Group
Crafting a unified sustainability narrative
Fossil Group, a global accessories brand, aimed to unify its social and environmental efforts under the "Make Time For Good" framework. We developed a refined messaging strategy, conducted focus group interviews, and created a narrative emphasizing transparency. Our work included a strategic communications plan and website strategy to position Fossil as a sustainability leader in the fashion industry.
Key outcomes
Crafted authentic messaging in Fossil Group’s unique brand voice to unify its sustainability narrative.
Developed an action-oriented communications plan to promote the "Make Time For Good" framework.
Launched an engaging sustainability website with compelling content and design.
Key deliverables
We conducted focus group interviews at Fossil Group's headquarters to gain insights into the brand's identity and sustainability efforts. These sessions informed the development of a messaging strategy that was deeply aligned with Fossil Group's values, ensuring the "Make Time For Good" framework resonated with stakeholders.
Our impact
We unified Fossil Group's sustainability messaging, created a strategic communications plan, and launched an engaging website, solidifying its industry leadership.
“From start to finish, the thinkPARALLAX team listened carefully and seamlessly collaborated with our team to ensure all of our goals were met, and their creative and communications expertise brought our sustainability initiatives to life through masterful storytelling. We felt supported throughout the entire process, and confident that our new communications strategy would engage employees, investors, and customers. This project was a joy to be a part of — thank you, thinkPARALLAX!”
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