Scotiabank
Developing a purpose-driven sustainability strategy
Scotiabank, serving over 23 million customers globally, aimed to reframe its sustainability strategy. We shifted the focus from “what” to “why,” aligning CSR with the bank’s core purpose. After research and audits, we developed the “Better Future, Better Off” framework, crafting tailored communication plans. This strategy enabled Scotiabank to move beyond traditional reports, empowering internal teams to engage and champion sustainability more effectively.
Key outcomes
Integrated ESG strategy into core business objectives, embedding it into Scotiabank's culture and operations to deliver value to stakeholders and society.
Expanded the CSR communication focus from local to global, aligning with the bank's international presence.
Developed strategic communication plans utilizing layered engagement and targeted storytelling.
Key deliverables
We created tailored communication tools to deliver customized, relevant messaging across various channels, ensuring each stakeholder group received targeted, engaging content aligned with Scotiabank's sustainability strategy.
Our impact
We reframed Scotiabank's sustainability narrative, aligning it with core values, and created tailored communications that engaged stakeholders globally.
“thinkPARALLAX helped us develop a CSR narrative, communication plan and activation across multiple channels. With this communication strategy we not only connect CSR to the bank’s purpose but we also have clear guidance on how to talk about why what we’re doing matters to our stakeholders.”
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