Integrating sustainability throughout your business is both key to solving global challenges and a source for meaningful brand growth. Yet in a time of political turmoil and partisan ping-pong, when federal policies can whipsaw depending on who is in power, leveraging this potential without attracting blowback can be a challenge.

However, this complex landscape is exactly why it’s so important to focus on what’s material to your business and authentic to your brand and then communicate your efforts effectively. When done right, the end result provides stability, consistency, and an authentic sense of purpose that transcends the heated arguments of any given day.

What does this work actually look like? Embedding sustainability into your organization means looking critically at everything you do. True sustainability shouldn’t just live within the sustainability team, marketing department, or a single corporate sustainability executive.

The way a company integrates sustainability (or purpose, or impact, or reponsibility, or whatever the company chooses to call it) into their brand should be dependent upon how and why the company is investing in these efforts.

In this paper, we outline three blueprints for integrating sustainability into your company’s core messaging, culture, and communications in a way that is authentic, credible, and will drive value and impact.

Key takeaways:

• The value of integrating sustainability into your brand
• Branding 101: Discover key insights on sustainability-driven brands and how to build sustainability into your brand strategy
• A playbook for using your brand to drive impact no matter how core sustainability is to your business
• Your partner in sustainability strategies that build durable brands

‍