New data reveals a clear imperative: adapt to the sustainability revolution or risk being left behind. In our latest white paper, we explore how younger generations are fundamentally reshaping the economy. Millennials and Gen Z will make up 65% of the country’s purchasing power by 2030, and 80% of the members of those generations describe their lifestyle as eco-friendly. 

Embracing this shift is not just about meeting consumer expectations—it’s about staying relevant and competitive in a rapidly changing world. What does this mean for your strategy? We share data that highlights the urgency of these trends and explain why your approach must evolve. From identifying the key issues to prioritize to effectively communicating your strategy, we outline how every company can get started on the path to a modern sustainability strategy today.

In this white paper you'll learn:

• How younger generations are reshaping purchasing power dynamics
• The influence of sustainability — and which environmental practices matter most — on purchase decisions 
• What these changes mean for your sustainability and communications strategy