‍1. 5 mistakes companies make communicating about sustainability: 

Powerful storytelling can turn progress into momentum. A great story inspires employees to take action, attracts leadership investment, and builds lasting business value. To make an impact, sustainability messaging must be credible, focused, and seamlessly integrated into your brand’s identity.

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2. Driving growth through thought leadership: strategies for engagement and impact

Learn how thought leadership can drive sustainability initiatives through effective employee engagement, content strategies, media partnerships, and legislative advocacy to create lasting impact and positive change

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3. Why honest sustainability communications matter‍

In 2008, our own Sami Grover coined the term “greenhushing” to describe companies that, despite making genuine sustainability strides, were reluctant to communicate their efforts for fear of scrutiny or accusations of greenwashing. While this cautious approach might seem like risk management, it ultimately undermines progress by stifling industry-wide influence, reducing transparency, and leaving opportunities for growth untapped. At thinkPARALLAX, we advocate for honest, authentic communication that acknowledges imperfection while empowering companies to inspire change, build trust, and drive collective action toward a sustainable future.

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‍4. Your top questions about double materiality, answered:

The EU’s approval of the Corporate Sustainability Reporting Directive (CSRD) has put double materiality in the spotlight. This approach helps companies prioritize sustainability topics by considering both financial and environmental impacts. Read more to learn about its benefits and where it’s required.

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‍5. From vision to impact: A guide to setting sustainability goals and achieving results

Setting effective sustainability goals requires internal alignment and a clear, actionable plan to avoid being seen as inauthentic or engaging in greenwashing. The first step is to determine what matters most to the company, balancing ambition with feasibility, and ensuring these goals align with broader business objectives. Identifying areas where business and sustainability goals overlap can help drive both environmental impact and business success.

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6. Why ESG backlash is overblown:

Despite growing opposition and “woke capitalism” claims, ESG and DEI are here to stay because they drive real business results. Companies embed these principles to reduce risk, meet evolving consumer and regulatory demands, and build long-term resilience. By addressing social and environmental impacts, businesses strengthen their future and stay competitive.

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7. Growing our way out of climate change

In this episode of Inspiring Perspectives, we talk with Adam Kotin of the Soil and Climate Initiative about why farmers hold the key to your sustainability strategy.

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8. CSRD readiness: Why U.S. companies should act now

In today’s connected world, few companies will find themselves fully exempt from CSRD obligations. This timely article explains how U.S. companies can start preparing for CSRD today.

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9. Sustainability is changing. Is your strategy falling behind?

Discover how Millennials and Gen Z are driving changes in purchasing, employment, and corporate expectations, and why your strategy must evolve to this new reality.

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‍10. Sustainability has evolved. And so have we.

For over 20 years, thinkPARALLAX has helped clients amplify their positive impact on the world. In the past five years, we’ve sharpened our focus on sustainability strategy to keep pace with a rapidly changing landscape. With evolving regulations, shifting public sentiment, and growing corporate demand, we’ve transformed to meet these challenges head-on. Today, we’re bigger and more impactful than ever, offering expanded expertise and resources to help our clients drive meaningful, lasting change.

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