Name: Kyrstin Nihill

Title: Design Director

Current residence: Carlsbad, CA

Hometown: Glastonbury, CT

Fun fact: I am a certified spin instructor

‍Tell us about your background. How did you end up at thinkPARALLAX?‍

I’ve spent my career working on the agency side,  focusing on projects ranging from direct marketing to integrated digital and print campaigns. I am passionate about good design that communicates effectively—and when I saw the work tPX produces and the positive impact it makes, I knew I wanted to be part of the team and contribute to something truly meaningful.

‍What’s your favorite part of your job?

Each day brings a refreshing mix of work that keeps me engaged and excited. Whether I’m diving into hands-on design for a sustainability report, contributing ideas in a brainstorming session for a new client, sketching out concepts for an infographic, or collaborating closely with my talented team to enhance our design solutions, the variety always inspires me. It’s this dynamic nature of my work that keeps each day fresh and invigorating, sparking my curiosity, passion, and driving me to deliver my best.

‍thinkPARALLAX’s purpose is to inspire fresh perspective on sustainable business transformation. What perspective do you bring to tPX, our clients, and/or our industry? ‍

When I work with clients, my main focus is understanding their core business goals, their audience, and their unique brand. This helps me design creative and innovative solutions that not only meet their needs, but also bring value to their business. I’m genuinely curious about what drives success, and I’m committed to delivering designs that not only serve a purpose, but are also easy to understand and visually appealing.

‍What’s a project you’ve worked on (at tPX or a previous role) that you really enjoyed or that felt really meaningful?

At tPX, I had the opportunity to work on a meaningful project: the Women in Innovation Exhibit for the National Inventors Hall of Fame. This exhibit celebrated the remarkable inventions of women throughout history, spanning from graphical calculators to rocket propulsion. It brought attention to the significant gender gap in patenting, and ignited conversations about empowering young girls in math, science, and technology fields. Moreover, the exhibit emphasized the urgent need for improved access to capital for women-owned businesses and start-ups. It was an honor to be part of a project that sparked change and celebrated the incredible contributions of women.

‍What causes are you most interested in?

I am interested in causes that help animals. I volunteer at the Helen Woodward Animal Center, a non-profit organization that is committed to people helping animals and animals helping people.

‍What brings you joy outside of work?

I love to hike, bike, paint, read, and spend time with my partner and our dog.

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