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Sustainability has evolved. And so have we.

Janna Irons
Sustainability has evolved. And so have we.
Article

Sustainability has evolved. And so have we.

Janna Irons
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As corporate sustainability rapidly evolves, we’re expanding our expertise and services to help companies meet growing demands and drive real impact

The pace of change in corporate sustainability continues to accelerate. With evolving regulation, rhetoric, public sentiment, requirements, frameworks, and expectations, come major shifts in sustainability teams, resources, and investment.

Working with dozens of companies across sectors, we’re witnessing:

  • Increased interest, scrutiny, and rigor around sustainability
  • More sophistication in programs, measurement, and impact tracking 
  • The rise of greenwashing litigation, regulation, and risk
  • The need for deeper, more specialized expertise
  • The divergence of reporting disclosures and sustainability storytelling
  • The evolution toward integrated reporting
  • Pressure for all companies to start taking action, quickly

These changes signaled to us that our business—which has thrived for the last two decades through continuous evolution—needed to evolve again.

For more than 20 years, thinkPARALLAX has worked with clients to advance and communicate their positive impact on the world. Building on our foundations as a purpose-driven communications agency, we first expanded into employee engagement, impact campaigns, and corporate purpose work. With the rise of CSR, that naturally led to work on corporate responsibility communications and eventually reporting. And most recently, over the last five years, we’ve expanded our team to bring deep sustainability strategy expertise in house. 

Today, we are a full-service sustainability strategy and communications agency.

The new thinkPARALLAX will still embody all the things our clients love about us—our nimbleness, our outside-the-box creativity, our strategic thinking, and our excellent execution—but we’ll look a little different moving forward. Key changes include:

  • An even broader team of experts, adding decades of additional sustainability strategy and communications experience
  • Expanded service offerings to help companies get started on their sustainability journey including carbon footprinting, benchmarking, strategy development, roadmapping, and goal-setting
  • New senior team members with deep in-house expertise and long track records of guiding companies to embed sustainability in their organizations and start driving real change
  • Additional communications leaders adept at guiding companies around sustainability claims and avoiding greenwashing
  • And more…

More than anything, all of these additions to our team and services are designed to drive more impact with our current and future clients. 

For our partners, that means continued support in tackling tough sustainability challenges, or getting leaders on board with a unified ambition, or helping build programs that will evolve your organization and tell great stories that help move the needle. It means having an extended team of sustainability nerds, strategists, brand-savvy designers and writers, and world-class project managers in your corner to help you take your sustainability program to the next level. 

We know that the evolution of sustainability isn’t complete, and we are excited to continue to evolve with it—and with you!

We’d love to hear your thoughts on the new thinkPARALLAX. Shoot us a note.

Sustainability is changing. Is your strategy falling behind?

Discover how Millennials and Gen Z are driving changes in purchasing, employment, and corporate expectations, and why your strategy must evolve to this new reality.

For some sustainability purists, communications and marketing are separate from — and in some cases, in opposition to — real, quantifiable progress. But when done well, great stories can excite employees to take action, convince internal leaders to invest their team’s time and resources, rally communities and partners, and help build reputation and business value.

Sustainability progress and storytelling, however, must go hand-in-hand. Your communications must be rooted in substance, focused, and fully integrated in your corporate communications in order to be effective. If you’re looking to achieve all the potential upsides listed above, avoid the common pitfalls below:

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