Leading with purpose: How to create a culture around sustainability

Virgin Voyages isn’t like other cruise lines. They’ve set out to create an “Epic Sea Change For All.” As Virgin’s Sr. Director of Social Impact & Sustainability, Jill Stoneberg is captaining their purpose to make business a force for good and change the world for the better. 

In this episode of "Inspiring Perspectives,”Jill discusses everything that happens to make a voyage possible, “It's basically a small town floating on the water.” So, as you can imagine, strategizing how to make cruises more sustainable is challenging. A key component of Jill’s job is to work cross-functionally to make sure they are staying true to the company's purpose. Jill highlights the progress they’re making and the role that leadership plays in driving their vision forward.

Here are some of the key topics and takeaways you’ll appreciate in this episode:

• Creating a sustainability program requires a strong foundational vision. Collaboration across teams fosters ownership of the vision.
• Sustainability is an evolving field that requires continuous learning.
• Engagement with stakeholders is crucial for effective reporting.
• Transparency in reporting helps build trust with stakeholders.
• A strong culture and defined values are crucial for success.
• Leadership support is essential for driving climate action initiatives.
• Building trust and relationships enhances collaboration in sustainability efforts.
• Understanding the culture of the organization is vital for sustainability leaders.
• Sustainability reporting can set a strong foundation for future initiatives.
• Inspiration can come from peers and leaders within and outside the industry.