Bliss is a clean beauty company focused on delivering “total skin happiness” to its customers through transformative, dermatologist-tested products. Founded in 1996 as a high-end luxury spa in New York, Bliss has since evolved into an accessible, cruelty-free, and planet-friendly skincare brand.
As a Certified B Corporation, sustainability is built into the Bliss brand identity — but its admirable work on social and environmental issues needed to be woven into the company’s overarching brand narrative. Together, our goal was to engage and inspire stakeholders around Bliss’ sustainability strategy through a simple, credible, and compelling story.