Post by Edison Miclat
www.thinkparallax.com
You can remember a great ad, but can you remember that tiny URL in the bottom corner? Try using a QR code next time.
What?
What’s a QR code? A “Quick Response” code is a matrix bar code designed for high speed decoding on smartphones. They receive content like links to websites, text messages, phone numbers, calendar events, videos or even online purchases or downloads — which you can then save, use instantly, or share.
Tags: Barcode Scanner, calvin klein jeans ad, iphone app, qr, qr bar code, RedLaser, Tesco Virtual Subway Store
Post by Parallax
Have you ever needed to raise awareness or money for an organization?
We recently finished creating the “Strong Ties for a Strong Education” campaign for the La Jolla Country Day School. The campaign, which will run for several years needed depth with both the visuals and messaging to ensure longevity and consistency to create and maintain awareness.
The video is a quick peek into the process, visuals and messaging for the campaign.
Tags: Annual Fund, Branding, campaign, creative agency, Design, Fundraising, Giving, Graphic Design, graphic design san diego, La Jolla Country Day, LCDS, LJCD, LJCDS, Parallax, San Diego, Type, Video
Post by Edison Miclat
Clothes are flat but we are not.
The best way to buy clothes is to go to a store and try it on yourself. But, what if you shop online, as many people do, and can only rely on models wearing it?
Wrangler (Europe) found a creative way to showcase their Blue Bell Spring/Summer 2010 Collection, their “superior example of design and quality”, with a clever way to experience their clothes.
Check it out here: Wrangler Blue Bell Website.
Push and pull the model. Flip him around to see the other side. Rip a shirt off. See how the clothes not only fit, but also move. Catch the details of quality clothing. Could this be the chance for an envious customer to bully models and turn them into puppets? Maybe.
Either way, Wrangler gets you to preview their latest collection in a fun, interactive way. All online clothing stores should follow suit, for all their looks.
What a way to herd the cattle to the stores—bravo.
Tags: Advertising, Branding, Clothing line, creative agency, Edison, Fashion, Flash, Graphic Design, graphic design san diego, Parallax, San Diego, Wrangler