Event

11
May 12

Parallax Office Outing: Totem

Post by Parallax

Last week, Parallax stepped away from the computers and entered into the world of Totem for a little creative inspiration.

Cirque du Soleil’s Totem illustrates, through a visual and acrobatic language, the evolutionary progress of species.

Aside from being incredibly entertained, from a design perspective, we were wowed! From the set design, costume design, lighting, and choreography, down to incredible attention to details, we were truly inspired by how Cirque du Soleil re-imagined and reinvented basic elements in nature in such a creative way and on such a large scale.

What’s it got to do with Parallax?
Every day we’re challenged to take something basic or “straight forward” and make it special. How can we make a brochure, annual report or website original? What makes a print piece stand out from the crowd? — unconventional materials, unexpected color pairings, and thought-provoking marks and illustrations all work together to create a master piece — just as all of the moving parts of Totem make for one spectacular show!

Totem will be at the Del Mar Fairgrounds April 26 – May 27th. Check out our pics from the show.

Parallax Team
Parallax Team at Cirque du Soleil’s Totem.
Kees enjoying a huge hand full of popcorn.
Kees enjoying a huge hand full of popcorn.
Elai enjoying a hand full of popcorn
Elai stuffing his mouth with popcorn.
Jonathan and Guusje head into the show with the kids.
Elizabeth was pretty excited about the show.
Totem Turtle Shell
The show opened with a bunch of frogs on a turtle shell.
Edison and Elizabeth enjoying the show.
Guusje and Kees
Guusje and Kees under the big top.
Totem Acrobats
Acrobats in action

15
Dec 10

Heath + House

Post by Sean Bacon

Over the weekend I went up to Los Angeles for House Industries’ event at Heath Ceramics. It was a lot of fun to be there and meet the people as well as see all the cool stuff  they make. The event was to celebrate the launch of some ceramic numeral tiles for building numbers, which actually looked fantastic. They also had a screenprinting demo set-up where you could get custom stuff made which was lots of fun. The show/set-up will be up through the end of year and I recommend checking it out if you are in the LA area.

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8
Dec 10

Parallax Party

Post by Sean Bacon

A big thank you to everyone who came out and celebrated our new office space and Guusje’s 40th with us. We all had a great time and we hope you did too. Here are some pictures from the night.

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7
Oct 10

PRSA 18th Annual Bernays Awards

Post by Sean Bacon

On Tuesday October 5th PRSA threw their annual Bernays Awards event and this year Parallax designed all of the collateral material to help theme the event. It was a great success and a lot of fun, but we were even more excited by some of the winners. Our client, The San Diego Water Authority took home a few awards for their work including the Bronze Award of excellence for the best Annual Report which was designed by us at Parallax. It was a surprise and an honor to see our client take home an award for our work as well as being rewarded for their other endeavors!

Check the winning report out here

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27
Sep 10

Qualcomm 25th Anniversary

Post by Sean Bacon

Everyone at Parallax has been working hard creating a few of the graphics for Qualcomm’s big 25th anniversary bash that hapenned on 9/23. Qualcomm was very generous and invited us to the party as a thank you for our hard work, and they definitely know how to throw a party! Dave Matthews even showed up and played a live set with Tim Reynolds! All of us had a great time, check out the pictures below.

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14
Jun 10

Books. Kids. Art. Wine?

Post by Parallax

Before we take on any new project, we ask ourselves
three simple but critical questions:

1. Do we believe in the cause?

2. Will it be a great piece for our portfolio?

3. Is there money to be made?

We are in the design business, which means we solve problems. We help businesses, organizations, companies, and associations build brands, redesign themselves, and create interest to reach audiences and tell stories about success. We’re used to going the extra mile for our clients, and sometimes that means working toward a cause for the greater good. A cause we believe in.

Rolling Readers is one of those organizations whose cause we believe in so strongly. They are a San Diego-based children’s literacy nonprofit that partners with our community’s high-need, low-income elementary schools. Their mission is simple—to inspire children to love reading through weekly Read-Aloud volunteers and twice-yearly Book Giveaways—yet the impact is immensely powerful. We understand the power of education and this organization instills the love for reading in children at a young age, creating the foundation for lifelong literacy. And like Rolling Readers we happen to love books, too!

We’ve worked on developing Rolling Readers’ brand image and visually supported their fundraising efforts over the last several years. The work has been rewarding and there has been clear results, proving the power of what good design can bring to an organization.

On June 19, Rolling Readers’ Annual Fundraising Event “Artist and Authors” will be held in downtown San Diego at the Children’s Museum. It will be a night to remember with food, wine, an art auction, book signings and more. Come and celebrate with us – knowing that your donation goes towards a great cause.

More information about the event

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