31
Aug 12

Web Redesign: 5 Steps for Success


Successfully redesigning a website requires more than superior knowledge of coding and great user experience – behind the scenes, the ideal project involves mutual respect and understanding on both the part of an agency and its clients.

For last 12 months we’ve been working with Phoenix College defining the user experience, site architecture, technical specifications, design, development, training and now support for their new website. Phoenix College wanted to present their rich heritage and comprehensive educational resources in the best possible way to support their community, while providing new opportunities for interactivity and multimedia integration. This month the completed site launched on time and in budget. Continue reading →


30
May 12

What do we do all day?

It’s a creative agency. Things appear magically upon request… right?

Not quite. Ever wonder what Parallax packs into a 9-hour day? Many people and moving parts work together to make sure we stay creative and stay on deadline. Although some days can be pretty hectic, we still manage to make things entertaining for ourselves and our clients — that’s what keeps our creative juices flowing! So sit back and relax, as we walk you through a typical day at Parallax.

Weekly kick-off

We kick off each week with a team breakfast and review of our jobs in progress and deadlines.

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11
May 12

Parallax Office Outing: Totem

Last week, Parallax stepped away from the computers and entered into the world of Totem for a little creative inspiration.

Cirque du Soleil’s Totem illustrates, through a visual and acrobatic language, the evolutionary progress of species.

Aside from being incredibly entertained, from a design perspective, we were wowed! From the set design, costume design, lighting, and choreography, down to incredible attention to details, we were truly inspired by how Cirque du Soleil re-imagined and reinvented basic elements in nature in such a creative way and on such a large scale. Continue reading →


10
Apr 12

Two New Ingredients

Entering into 2012, it was clear that Parallax was steadily growing. With new and exciting jobs and clients on the horizon, it was evident we needed more hands on deck, and we were ready to expand our creative team. We didn’t have to look very far to find our two newest talented hires, Mark Ngolab and Allen Ramirez. Mark started as a contract developer for Parallax, and we first worked with Allen as a Parallax intern and later as a freelancer. Now that we’ve made it official, it’s time for you to meet the newest members of our team… Continue reading →


07
Nov 11

Design. It’s in their culture.

The Netherlands. Holland. Where the Dutch live. Whatever you choose to call it, it’s an amazing place full of artistic inspiration. On my recent trip, I was once again reminded of our differences, not only in culture but in design. During my yearly pilgrimage to visit family and friends, I was able to spend some time in several different cities. I realized, as I always do, how different the level of understanding and appreciation for design and architecture is in Holland than here in the U.S. Continue reading →


24
Aug 11

On the go with QR codes

QR code: www.thinkparallax.com

www.thinkparallax.com

You can remember a great ad, but can you remember that tiny URL in the bottom corner? Try using a QR code next time.

What?
What’s a QR code? A “Quick Response” code is a matrix bar code designed for high speed decoding on smartphones. They receive content like links to websites, text messages, phone numbers, calendar events, videos or even online purchases or downloads — which you can then save, use instantly, or share.

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26
May 11

Parallax Reuses and Reuses

parallax brand collateral

Reduce. Reuse. Recycle. Repeat. I suppose there is no end to the cycle! But how do we, as a company, motivate our clients and ourselves to reuse and recycle? Continue reading →


04
Feb 11

Rolling Readers Annual Appeal

For the past two years we have worked to help the organization Rolling Readers with their annual appeal piece that helps raise money for their organization. It is always an exciting and fun project for us to work on, let us know what you think!

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