Have you ever needed to raise awareness or money for an organization?
We recently finished creating the “Strong Ties for a Strong Education” campaign for the La Jolla Country Day School. The campaign, which will run for several years needed depth with both the visuals and messaging to ensure longevity and consistency to create and maintain awareness.
The video is a quick peek into the process, visuals and messaging for the campaign.
Robert Craghead is the founder of Ten Stories, a motion branding creative house located in San Diego, California. Ten Stories works with multiple Fortune 500 companies as well as a wide range of film and broadcast television clients creating commercials, product demonstrations, film and television main title sequences, and all other motion related content for broadcast or web. Continue reading →
Over the weekend I went up to Los Angeles for House Industries’ event at Heath Ceramics. It was a lot of fun to be there and meet the people as well as see all the cool stuff they make. The event was to celebrate the launch of some ceramic numeral tiles for building numbers, which actually looked fantastic. They also had a screenprinting demo set-up where you could get custom stuff made which was lots of fun. The show/set-up will be up through the end of year and I recommend checking it out if you are in the LA area. Continue reading →
Parallax just finished a large campaign for La Jolla Country Day. It was a great project and has been well received so far. We also were able to use the relatively new Eames Century Modern typeface from House Industries and we are all pretty big fans. I posted about its release almost a year ago now here, so it was a lot of fun to get to see it in action. It is functional yet fun and interesting just like the work of the design power couple. The typeface is not inspired by actual lettering done by Charles and Ray but applies their style and ideology to its letterforms. Check out some of the work done for La Jolla Country Day and learn more about the Eame’s legacy in this TED video. Continue reading →
We have recently moved our office to Encinitas and as we build and make this space our own I have been thinking about other successful transformations I have seen. The type wall from the CBS building sticks out in my mind. Lou Dorfsman was the art director for CBS from 1947 to 1987. In his time there he did many amazing things, but the Gastrotypographicalassemblage, as it became known, is one of the most impressive. Continue reading →
At Parallax we are usually not fond of filters or plug-ins, but on an upcoming project a client requested that we use the AKVIS Sketch Plug-in. At first we were unsure, but after looking into the plug-in we changed our mind. We felt strongly that the plugin should not become a focal point of the design, but wanted to use it here and there for support. The range of options and adjustments that can happen allowed us to have a lot of control over the plug-in to achieve the results we desired. Check out AKVIS to see some of their other plug-ins and see some images of an upcoming project. Continue reading →
On Tuesday October 5th PRSA threw their annual Bernays Awards event and this year Parallax designed all of the collateral material to help theme the event. It was a great success and a lot of fun, but we were even more excited by some of the winners. Our client, The San Diego Water Authority took home a few awards for their work including the Bronze Award of excellence for the best Annual Report which was designed by us at Parallax. It was a surprise and an honor to see our client take home an award for our work as well as being rewarded for their other endeavors! Continue reading →