At first, the words “non-profit” and “branding” don’t seem to fit together, or at least they didn’t used to. A difficult conundrum for nonprofits is the juxtaposition of wanting to create a unique identity, but not wanting to look ‘branded’ – or polished. That fear stems from the idea that “if it looks good, it’s expensive.” Or in the case of a non-profit, “if it looks good, it looks like we don’t need any money.“ Continue reading →
On January 17th, San Diegans mingled along turtle reef at Sea World to celebrate our environment, economy and regional community. With a drink in one hand and the 2013 San Diego Regional Quality of Life dashboard in the other, members of industry, government and community came together to talk about the issues, improvements and room for growth in our region that Equinox Center is working to shed light on. In the last year, there has been a slow but steady improvement in job growth, a slight improvement in housing affordability, and renewable energy and air quality is continuing to move in the right direction. But there is still room for progress when it comes to water quality and transportation.
The Equinox Center shows off their 2013 dashboard.
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What makes you happy? We’ve got the answer: having such a great turnout at our “I’m so happy hour.” Last Thursday, the Parallax team got together with clients and friends to kick off the New Year and to thank everyone for their support.
Despite the rain, many people showed up to say hi, enjoy a cosmo and snack on the delicious food provided by Gourmet Tamales. We were touched by your support. Continue reading →
Each year, Parallax assigns our intern the task of coming up with a creative idea for our holiday card before wrapping up the internship. This year, Julia who joins us from The Rietveld Academy in Amsterdam, took the lead on the project and helped create our first ever, interactive holiday card. We worked as a team to come up with New Year’s resolutions and develop a card to thank you, our clients, partners, family and friends, for your support this year. But we had the most fun experimenting with photography that showed off our individual Parallax quirks and humor.
Here’s a look behind the scenes of the making of our Parallax holiday card…
The Parallax team “looking back” on 2012.
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Successfully redesigning a website requires more than superior knowledge of coding and great user experience – behind the scenes, the ideal project involves mutual respect and understanding on both the part of an agency and its clients.
For last 12 months we’ve been working with Phoenix College defining the user experience, site architecture, technical specifications, design, development, training and now support for their new website. Phoenix College wanted to present their rich heritage and comprehensive educational resources in the best possible way to support their community, while providing new opportunities for interactivity and multimedia integration. This month the completed site launched on time and in budget. Continue reading →